9 Steps To Write a Powerful Design Brief in 2024
Table Of Content
But customizable templates are a surefire way to guarantee every detail is clearly stated. This section may also include a bit about the company or client commissioning the design. What the company does, its primary services, values, and brand identity are common details to find in this section. You can use AI to generate ideas quickly, allowing you to brainstorm and refine concepts with little effort. With a few simple clicks, ClickUp AI can generate hundreds of ideas in no time at all.
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The Role of Budget and Timeline in a Design Brief
Other times, you might need to explain that you won’t be able to observe all the client’s preferences if your research and design work suggests otherwise. Listen to all your client’s ideas, but play it by ear and politely push back if required. Coming to an understanding of the project schedule is as important as laying out a clear budget. Goals describe the overall purpose of the project, while objectives are concrete measures of success in reaching a goal. The more specific and unambiguous these are in the project brief, the clearer the path will be for your work.
Plan beyond the scope
In the same way, working without a comprehensive design brief can lead to similar confusion and inefficiency in achieving business objectives. But when done right, a design brief acts as a roadmap, helping both designers and clients avoid potential roadblocks. Clear acceptance criteria and scope help align expectations between client and designer, according to industry experts. It can also save time spent on phone calls or email threads for clarification.
What should you include in a design brief?
Please refer to our Virtual Whiteboard for inspiration, brand assets, and contact details for the project manager. We do not want the rebrand to stray too far from our original color scheme to ensure brand recognition among our current clientele. This will help establish clear communication between the designer and the client so all of their expectations are met, and avoid potential bottlenecks while the project is in progress. It is necessary to discuss all the above questions with the designer before you start working. You may think that some of them are trivial and the answers are obvious.
Understand users better
True to its name, a Bull’s Eye Diagram uses a model of concentric circles to help companies establish priorities, make critical decisions, or discuss how to remove or overcome obstacles. A design statement is a part of the design brief, where what the design solution should do is outlined. It’s important that, before the project begins, you establish and define everyone’s role.
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Business case
Make sure you specify asset requirements such as dimensions, number of versions, and design elements. Keep in mind that your brief may contain more elements—and you can certainly add them as they relate to your work—but the criteria mentioned below should be part of nearly every creative brief. Just like any other task, creative work deserves a clear plan and measurable goals before work begins. Developing a creative brief allows you to take a proactive approach and outline requirements while planning out your creative work.
Get a demo and discover how 450+ ambitious companies and 2,500 energized fans use Superside to free themselves from the shackles of limited budgets, broken processes and stretched in-house teams. Without a solid foundation, the end result is bound to fall flat or not hit the mark. If it does, there’s a mix of luck in there because it’s incredibly hard to create a design based off of a simple verbal ask or quick Slack message.
How To Write A Design Brief With An Example And Template
Be sure to leave enough room in their schedule and budget for potential difficulties or unexpected changes. For the uninitiated, writing briefs using graphic design prompts is a great way to get a feel for the process without the pressures of client interaction. Outline the scope of the project, including the creative work performed and the deliverables or end-product the client will receive once you complete the project.
Consider adding a contingency cushion for some of the problems that may arise during the process. If these funds aren’t used within the project delivery date—they can be subtracted from the total sum. A clear name that your stakeholders can easily identify, and a short summary that conveys the intention of your creative brief.
Design briefs look deceivingly simple, but they demand a fair bit of your attention and effort. Approaching it responsibly will invariably save you time and money, as well as provide you with a better product at the end of the day. It’s critical to underline that none of the brief sections should be discounted and written off—they’re there for a good reason. As we mentioned above, the more time a business invests in this document, the more time it’ll save in the long run and the higher the chances of a successful outcome.
FigJam's design brief includes all the essentials for a successful project so you can jump in whenever inspiration strikes. Also, check out the community section of our website that has additional design brief templates built by the Figma community. When done correctly, it becomes a vital communication tool for your design project.
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